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Russkyi Bank Razvitiya

Planning and implementing of advertising campaign

Client:

Bank «Russkyi Bank Razvitiya»

Goods/Services:

Credit «НА ЛИЧНЫЕ цели» (“For personal purpose”)
Deposit «Проще простого» (“As easy as shelling pears”) и «Заслуженная награда» (“Well-deserved reward”)
Credit card “Transaero-prevelege”

Brief:

Planning and implementing of advertising campaign.

Objectives of advertising activity:

Inform target audience about new bank offers.
Boost sales during the seasonal recession.
Increase level of incoming calls.

Region:

Moscow

What was done:

Plan of advertising campaign, advertising materials’ production (audio and video commercials, stickers), placement of ads on radio, in press, in Moscow underground, suburban train, shuttle bus and elevators.

Results:

Credits: number of requests increased by 10 times.

Deposits: after second week of advertising campaign the calls increased by 1,5 times. At the peak of advertising campaign the incoming calls increased by 2,5 times.